To send sms messages you have several options but they will cost you, there is no free way to do it in bulk. Off course you could find some free provider but they will be limited in the range of providers you can send to, or the ammount of messages you can send... You will need to look into it.
Some of the ways that you can do it is off course find an email to sms provider, or you could also buy your self a gsm modem and talk directly to it using the standard Hayes commands. Another option is to talk to the telco providers as you may find that some of them either have a web service or raw TCP connection that you can tap into.
Personally I have used several of the methods, but for a small solution I have used an old nokia phone with a prepaid SIM inside then use a data cable conected to my server. Then using the standard hayes commands talk directly to the modem built into the Phone.
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